Web forms are a crucial part of a business’s marketing plans. They allow marketers to collect valuable information on their leads and customers. Online web forms can also help companies to track information on sales numbers and valuable demographic data points. If you were to browse any successful online business’s website, you’d find at least one, and sometimes multiple, online web forms on their pages. Businesses can explore many options for their online web forms. They can create surveys, contact forms, quizzes, or shipping forms to name just a few. Online web form sgive business owners access to important and granular customer and lead data information that enables them to increase their conversionrates. But there are many things to consider when creating your online web form. Today, we’ll explore the top five.
1. What’s the goal of your online web form?
Is your web form to collect shipping information, or to get your viewers to register for a membership or subscription plan? Beyond answering these questions, you also need to consider how you will use the information you collect through the web form. It’s important that you have a clear purpose and goal for your online web form before you start designing it. Your goals will influence your web form’s design, layout, and content. Failing to define a clear purpose can frustrate your marketing team and your leads too.
2. Clearly outline the purpose of the form for your leads.
In today’s digital, interconnected world, internet users are becoming increasingly aware and cautious of how much their data is used and tracked. If you don’t clearly outline what your form is for and how it can benefit the user, you’ll have a difficult time capturing the information you need.
3. Simplify the questions and information blocks in the form.
A long, complicated web form can put users off and increase your bounce rates for the page. A good rule of thumb to follow when creating your online web form is to narrow down the information the user needs to enter to only what is absolutely necessary to your goals. For example, if your web form is a registration form, consider just asking the user for a name, email address, and a password.
4. Keep the design of the web form easy-to-read and straightforward.
An easy-to-read and straightforward web form will increase your conversion rates. Consider using bold, straightforward headers when asking your viewers to enter their information. Bold headers can eliminate user confusion and also give your web form a professional appearance.
5. Use a mobile-friendly, intuitive interface for your online web form.
Increasingly, consumers are using mobile devices to access web pages, including company web forms. Your customers and leads are going to viewing your web form on a variety of devices. If your web form is unable to intuitively and effortlessly adapt to the user’s viewing device, you’re losing out on potential leads and future customers. When designing your online web form, always make sure that the final product will be mobile-friendly. Web forms can help your business grow in numerous ways. They can help you track previous customers for retargeting campaigns, learn more about your buyer persona, and also improve your viewers’ user experience on your web pages. An online web form can give your customers more information on your unique offerings, which can increase your conversions and grow your customer base. In today’s competitive online business world, it’s an excellent time to get started with a professionally designed online web formto help your business increase their leads and sales.